Group travel is seeing a global rebound, with advanced bookings to The Bahamas now climbing to pre-recession levels, according to the Bahamas Hotel Association (BHA).
Group travel accounts for a little more than a quarter of the stopover business in The Bahamas, according to BHA president Stuart Bowe. It suffered during the recession, but Bowe told Guardian Business yesterday that advanced bookings for the balance of the year and into the next are heading in the right direction.
“Advanced bookings for groups are up considerably and now approaching pre-recession levels. Group business, predominately comprised of business-related groups, represents just over 25 percent of our business,” Bowe said. “Advanced bookings thru 2012 are promising.”
The group travel business impacts on a hotel’s operations in a meaningful way that goes beyond the percentage of occupancy it accounts for. In a November Guardian Business report, George Markantonis, president and managing director of Kerzner International Bahamas, explained the importance of these travellers to a resort’s operations.
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