The Ministry of Tourism is preparing to launch a near $300,000 initiative centered around a U.K. film project distinguishing the islands of The Bahamas in an effort to boost arrivals from that destination.
The project has already landed the ministry 150 applications from film makers in that destination who are eager to shoot the three to five minute films, from which 14 will be chosen to be shown in cinemas around the U.K. Director General Vernice Walkine asserts Tourism’s 14 Island Challenge could provide the Out Islands with much needed exposure the ministry just can’t pay for.
“We’ll never have a campaign to promote Mayaguana,” she told reporters yesterday. “This we believe is the most effective and efficient way for us to communicate that we have multiple islands… we’ve not done as effective a job in communicating we’re Abaco, Bimini, Eleuthera and so on.
“In the U.K. the perception is there is only Nassau and Paradise Island.”
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