BHA and Tourism Prepare For Latin American Market
NASSAU, The Bahamas — In a bid to strengthen the country’s position in the Latin American market, several initiatives are being implemented to support service to Latin American travellers.
Included in the initiatives are several campaigns aimed at encouraging hotels and Nassau Airport Development Company (NAD) to provide signage in Spanish; a welcome arrival message; a 15-minute welcome to destination CD for taxi drivers; boosting of the Ministry of Tourism website – partnerships for Spanish courses at the College of The Bahamas; recruiting of a corps of bilingual ambassadors for the People-to-People programme and placement of bilingual roving ambassadors stationed downtown and at the Lynden Pindling International Airport.
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