Month: April 2014
Prices Hamper Potential To Capitalize On Satisfaction Levels
Faced with grim signals regarding the concerns of potential visitors to The Bahamas about the cost of vacationing here, the Bahamas Hotel and Tourism Association (BHTA) has argued that The Bahamas is both “uniquely positioned” to capitalize on rising visitor satisfaction levels and very vulnerable to consumer price sensitivities.
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Bahamas At Tourism Price ‘Precipice’
The Bahamian tourism sector has reached the edge of a price level “precipice”, garnering just 35 percent of its potential market share due to price increases and standing to lose a further 15 per cent if the cost of a travel package increases by just $200 more, according to a key consultant to the sector.
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