The Bahamas Hotel Association (BHA) serves the needs of the Bahamas hotel industry by providing a forum to facilitate the promotion, profitability, quality growth and security of the tourism industry consistent with the needs of The Bahamas.
Key Goals - Strategic Plan: 2006-2010
Adopted in 2006, the BHA's Five Year Strategic Plan calls for Profitability, Quality and Sustainability...
1. Advocacy: To be the leading unified advocacy voice for Bahamian tourism.
2. Tourism Advancement and Protection: To address and make immediate impact on industry needs in the areas of workforce development, sustainable development, crime prevention and any industry-related issue that directly or indirectly affects the hotel industry.
3. Workforce Development: To be the leading resource for industry-related education and training by identifying industry educational and training needs and strengthen BHA's and partners' training, certification and standards programs.
4. Membership Recruitment: To increase membership with prospective members who wish to proactively support the tourism industry.
5. Membership Support Services: To effectively guide BHA members toward maximizing their business yields and customer satisfaction through relevant services and programs.
6. National Destination Marketing: To significantly support the strengthening ofThe Bahamas as the destination of choice.