The region's largest and most significant marketing forum, Caribbean Travel Marketplace, will return to The Bahamas for the second consecutive year when the Caribbean Hotel and Tourism Association (CHTA) will be staging the event from January 31 to February 2, 2017 at Atlantis, Paradise Island.
In addition to CHTA, Caribbean Travel Marketplace 2017 will be organized with the support of The Bahamas’ Ministry of Tourism, the Nassau/Paradise Island Promotion Board (NPIPB), the Paradise Island Tourism Development Association (PITDA) and the Bahamas Hotel & Tourism Association (BHTA).
Joy Jibrilu, director general, Ministry of Tourism, said, "We are delighted to announce that next year CHTA's Caribbean Travel Marketplace will once again be hosted here in our beloved islands of The Bahamas. We look forward to welcoming back those delegates who joined us this year as well as inviting new travel partners to enjoy our hospitality and see firsthand the exciting new products and experiences which The Bahamas and the Caribbean offer.”
BHTA President Stuart Bowe said his association welcomes the opportunity to co-host Caribbean Travel Marketplace with the Ministry of Tourism, NPIPB and PITDA.
“Marketplace is an invaluable forum for showcasing the incredible range of hotel and tourism-related offerings available in The Bahamas and throughout the Caribbean. Atlantis is the ideal host property for this event, providing one location for the more than 1,000 attendees to meet, network and enjoy themselves. We will be offering attendees the opportunity to discover The Bahamas through pre and post-trips to our Family Islands, Grand Bahama and to several new properties just completed or under development in Nassau and on Paradise Island," said Bowe.
CHTA will be adding several new components to the event aimed at attracting even more buyers and suppliers.
Karolin Troubetzkoy, president of CHTA, elaborated.
"With the support of the islands of The Bahamas, we are enhancing the scope and impact of Caribbean Travel Marketplace, attracting new delegates and building upon the successful sales and marketing professional development sessions offered earlier this year."
"Caribbean Travel Marketplace presents the best opportunity to generate last-minute seasonal business while setting the state for long-term business and enhancing the relationship between hoteliers and buyer companies," she added.
Caribbean Travel Marketplace affords tourism suppliers the vital opportunity to meet face-to-face with wholesalers from around the world selling Caribbean vacation packages over the course of two days of business meetings. CHTA hopes to build on its success from 2016 by expanding its outreach to wholesalers in Latin America and emerging destinations as well as tour operators specializing in niche markets. As a result of the concerted efforts made by CHTA, Caribbean Travel Marketplace 2016 attracted 19 new buyer companies, bringing the total to 109 companies. In addition to the buyers, there were 243 suppliers and over 1,000 delegates in attendance at Caribbean Travel Marketplace 2016.
CHTA will offer a full day of professional development opportunities for attendees on Jan. 31, 2017, followed by the opening ceremonies in the evening. The educational sessions will provide attendees with the tools for developing revenue-generating opportunities that will help them make money and cut costs. Companies interested in learning about sponsorship opportunities should contact Matt Cooper, chief marketing officer (305) 443-3040.
The Nassau Guardian
Published: April 18, 2016