Baha Mar Partnerships Good For Bahamas Image


With an announcement on Baha Mar’s casino partner soon to come, executives assert moves to make official its partnership with three respected hotel brands has already improved the country’s cachet in the industry.

The $3.4 billion Cable Beach mega resort recently inked agreements with Hyatt Hotels, Morgans Hotel Group and the Rosewood Hotels management companies to operate the various hotels that will be constructed on the property.

They are deals, said vice president of administration and external affairs Robert Sands, that bode well for the country’s image as a top tourism destination.

“It gives The Bahamas depth and an advantage in terms of best in class brands,” he told Guardian Business yesterday.  “Also, it further exposes The Bahamas as an enviable tourism destination.”

Indeed, partnering with such brands may be the kind of boost this nation needs to maintain its tourism edge in the region, where competition has increased in recent years.  As a global recession slashed disposable visitor spend, tourists have become discerning about value for their dollar, with hotel brands weighing heavily into travelers’ decisions.

Having those kinds of well-known brands is especially important in a market like Nassau/Paradise Island where questions remain about market oversaturation in the mega resort category.

Various hotel executives, however, have assured that the market will be able to accommodate the addition of new rooms. Valued at $3.4 billion, Baha Mar will include almost 3,500 rooms and residences, the largest casino in the Caribbean, the largest convention center in The Bahamas, a Jack Nicklaus signature golf course, three spas, a 20-acre eco-water park, multiple restaurants, high-end retail and entertainment venues, and will be situated along a half-mile of uninterrupted pristine beachfront. Baha Mar represents the largest single-phase resort ever developed in the Caribbean, and is currently the largest project under development in North America.

"Our hotel partners have embraced the vision of Baha Mar, which is to capture the true spirit of the region’s rich heritage of African, European and Caribbean influences while delivering the very highest levels of quality and service," Sarkis Izmirlian, Baha Mar's chairman and CEO said recently in a press statement.  “Shifting the sands of global tourism Baha Mar represents a bold vision, the largest in the history of the Caribbean, and marks the resurgence of an area known as The Bahamian Riviera. The successful completion of our management agreements with Hyatt, Morgans and Rosewood is a significant milestone for Baha Mar as we continue to turn this  vision into a reality.

"All three of these hotel groups have been great partners with us throughout this process, and their ability to work together to bring Baha Mar's vision to reality has been amazing," said Don Robinson, president of Baha Mar. "Our strategy to work with multiple, best-in-class brands gives Baha Mar the opportunity to feature the very finest brand offerings for each of our different high-end hotel segments."

Hyatt Hotels Corporation is a global hospitality company with a portfolio of 445 properties on five continents, operating under the Hyatt, Park Hyatt, Grand Hyatt, Hyatt Regency, Andaz, Hyatt Place, and Hyatt Summerfield Suites brands names.

Morgans Hotel Group has a history of revolutionizing the hospitality industry with innovative lodging concepts characterized by design-centric ambiance and timeless elegance.  It is well known for its Delano and Shore Club resorts in Miami, the Mondrian in Los Angeles, Miami and New York, the St. Martin's Lane and Sanderson properties in London, and the Morgans, Hudson and Royalton hotels in New York City.

Rosewood Hotels & Resorts has a long and successful history of managing exclusive, luxury properties, including three award-winning resorts in the Caribbean.  In addition, Rosewood has several of America's most exclusive city hotels, including the Rosewood Mansion on Turtle Creek in Dallas, and The Carlyle, a Rosewood hotel in New York City.

The Nassau Guardian